Investing in the stock market requires a Demat account, and choosing the right broker is crucial. Upstox and Alice Blue are two popular discount brokers in India that offer competitive services, making it challenging for investors to choose between them. This article provides an in-depth comparison of Upstox and Alice Blue based on various factors, helping you make an informed decision.
Upstox Vs Alice Blue Demat Account Comparison
Upstox
Upstox is one of India’s leading discount brokers, backed by investors like Ratan Tata. It provides seamless trading with advanced features and a user-friendly interface. The platform offers multiple asset classes, including equities, commodities, currencies, mutual funds, and IPO investments.
Referral Link: Upstox Demat Account
Alice Blue
Alice Blue is another prominent discount brokerage firm in India, known for its cost-effective trading services and high exposure. It is particularly popular among intraday traders due to its low brokerage charges and multiple trading platforms.
Referral Link: Alice Blue Demat Account
1. Account Opening Charges & AMC (Annual Maintenance Charges)
| Feature | Upstox | Alice Blue |
|---|---|---|
| Account Opening Fee | Free | Free |
| AMC Charges | ₹150 per year | ₹400 per year |
Verdict: Upstox has a lower AMC charge compared to Alice Blue, making it more cost-effective in the long run.
2. Brokerage Charges
| Type of Trade | Upstox | Alice Blue |
| Equity Delivery | Free | Free |
| Intraday | ₹20 per order | ₹15 per order |
| Futures | ₹20 per order | ₹15 per order |
| Options | ₹20 per order | ₹15 per order |
| Currency Trading | ₹20 per order | ₹15 per order |
| Commodity Trading | ₹20 per order | ₹15 per order |
Verdict: Alice Blue offers lower brokerage fees for all trades, making it a better choice for frequent traders.
3. Trading Platforms & User Experience
Upstox Trading Platform
- Upstox Pro Web: A browser-based platform with advanced charting tools and real-time data.
- Upstox Pro Mobile: A mobile app offering seamless trading and investment options.
- API Access: Suitable for algo traders.
Alice Blue Trading Platform
- ANT Web: A powerful web-based trading platform with advanced tools.
- ANT Mobi: A mobile application for trading on the go.
- ANT Desk: A desktop trading software.
- API Access: Available for algorithmic traders.
Verdict: Upstox has a more refined and user-friendly interface, while Alice Blue offers a variety of trading platforms.
4. Margin & Leverage
| Trading Type | Upstox | Alice Blue |
| Equity Intraday | Up to 5X | Up to 20X |
| Futures | Up to 4X | Up to 10X |
| Options | No leverage | Up to 5X |
| Commodity | Up to 3X | Up to 5X |
Verdict: Alice Blue provides higher leverage, making it more suitable for traders who require margin-based trading.
5. Customer Support & Assistance
| Feature | Upstox | Alice Blue |
| Support Type | Phone, Email, Chat | Phone, Email, Ticket |
| Response Time | Fast | Moderate |
| Research & Insights | Limited | Limited |
Verdict: Upstox offers better customer support and faster response times compared to Alice Blue.
6. Investment Options
| Investment Type | Upstox | Alice Blue |
| Equity | ✅ | ✅ |
| Derivatives | ✅ | ✅ |
| Commodities | ✅ | ✅ |
| Mutual Funds | ✅ | ✅ |
| IPO | ✅ | ✅ |
| Bonds | ❌ | ❌ |
Verdict: Both brokers offer similar investment options, but neither provides direct bond investments.
7. Pros & Cons
Upstox
Pros:
- User-friendly platform with advanced tools.
- Free equity delivery trading.
- Fast customer support.
- Backed by Ratan Tata.
Cons:
- Higher brokerage compared to Alice Blue.
- Lower leverage for margin trading.
Alice Blue
Pros:
- Lower brokerage fees.
- High leverage for intraday trading.
- Multiple trading platforms.
Cons:
- Higher AMC charges.
- Customer support is slower compared to Upstox.
Conclusion: Which One Should You Choose?
- If you are a beginner or long-term investor, Upstox is a better choice due to its user-friendly interface, free equity delivery, and lower AMC.
- If you are an intraday trader or need higher leverage, Alice Blue is a better option due to its lower brokerage fees and high-margin trading.
Both platforms have their strengths, and the final decision depends on your trading style and investment needs. To get started, you can open a Demat account with either broker through the links below:
